Creators
TikTok Shop & mentorship
Hit $30K+ months in TikTok Shop sales myself, then built a mentorship community of 81 creators to teach them how I did it.
- Role
- Founder and head mentor
- Status
- Completed
- When
- 2023–2024 · age 15–16
The mentorship · 2023–2024
81
Creators in my community
15
New mentees in our best month
My own TikTok Shop sales
$1M+
GMV from my own videos, all time
$30K+
My best TikTok Shop months (sales)
$175K
GMV in 7 days, 2025
How to read this
- GMV
- Gross merchandise value: the total value of the orders from my videos. It isn't my income.
- $1M+
- All-time GMV from my own videos. Order value, not income. The screenshot below shows one week of it (2025).
- Estimated commission
- TikTok's estimate of my commission on those orders ($40.6K for the 2025 week). It isn't money received, or profit.
- Whose numbers
- The sales numbers are from my own creator account, not my mentees'. The 2025 week came after the mentorship, and doesn't show what students achieved.
- 81 creators
- Members of my mentorship community. It isn't a count of paying customers, active students or successful students.
Who it was for
Creators who wanted to learn what I was doing on TikTok Shop, often starting from zero. Most found me through my own TikTok videos.
What existed
- Two tiers: $25 a month (later $49), or $1,000 upfront for full access to me
- Lessons I recorded on our Whop page, which creators could watch and then ask me questions about
- Onboarding: helping new mentees set up their accounts and start posting
What I did
- Took a course from Media Labs, and started posting UGC content myself
- Taught my first creator, a close friend from home, starting from zero
- Grew a community of 81 creators through my personal brand on TikTok
- Did most of the teaching: recorded the lessons, answered questions, and as we grew, brought some of our top students in as mentors
- In our best month, onboarded 15 new mentees and helped them set up their accounts and start posting
Who did what
- Me
- Founder and head mentor. For the most part, I was the one doing the teaching.
- Top students
- As we grew, some came in as mentors too.
Challenges
- A lot of members on our lowest-priced tier signed up after a motivational TikTok and didn't follow through, even when we kept reaching out to get them set up
Evidence
My TikTok Shop Creator Center, last 7 days: $175K GMV, $40.6K estimated commission, 26.7M product views.
One week in 2025
Note: My own account, not a mentee's. GMV is order value, not income, and the commission is TikTok's estimate, not money received.
One day of my own TikTok Shop sales: $8,842 GMV, $1,016 estimated commission, 310.4K product views.
Before the 2025 week (exact date not recorded)
What I learned
I really enjoy starting from zero with someone and trying to get them all the way to their goals.
Getting someone to sign up is easy. Getting them to follow through is the real work.
Millad Afshar